8:10 AM
devil
Bidvertiser is a pay per click network founded in 2003. They are one of the very few PPC companies that survived competition with Google AdSense. These two companies were founded at about the same time, but it seems that Bidvertiser was never able to get a larger chunk of the market. Even though I mention them as competitors, the way they work is quite different. AdSense is context based, which means they will fine tune ads to match the exact context of a page. On the other hand, Bidvertiser allows advertisers to bid on broad category and keywords. These are matched against the ones provided by the publishers. This can cause a big difference in targeting between these two networks, especially on niche websites or sites with diverse content. As a result you may see similar ads on most of your pages.
Supported Ad formats include text ads, toolbars and XML feed ads. Their text ads look a bit like old school AdSense ads. This is not necessarily a bad thing since they can be blended into content very well. You can choose all standard sizes, including banners, rectangles, towers and even mobile optimized ads which will only be visible to mobile users. Their second option is the toolbar creator. You can create a custom toolbar which will allow your visitors to search the web and your website, search your YouTube channel, share stuff with their friends etc. To be honest, I can’t imagine anyone in 2014 installing a toolbar just like that. Even if you trick them to do it, they will hate you for that. However, I never tried this option, so I can’t really tell if it works or not. Please use comments if you had and how is your experience with this. XML feed ads will allow you to place their sponsored ads in your search results or web apps.
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